Chupi Upgrade Program

What is the Chupi Upgrade Program?

At Chupi, we believe in marking moments, making memories and passing on heirlooms. Our Upgrade Program turns your most loved Chupi piece from our plated collection into a sparking solid gold heirloom to be treasured forever. Our solid jewellery is designed to last a lifetime, to carry on your story to the next generation.

How does the Chupi Upgrade Program work?
  1. Use our Upgrade Calculator  to assess your upgrade eligibility and cost.
  2. Once your upgrade’s eligibility has been confirmed, return your piece to us via registered post or courier to: Chupi Customer Care, Atrium, Top Floor, Powerscourt Townhouse, 59 William Street South, Dublin 2, D02 XK53, Ireland or drop into our Flagship Store in Powerscourt Townhouse, Dublin 2. Your much loved plated Chupi piece will be melted down and recycled back into our supply chain or re-worked and gifted to one of our wonderful charity partners.
  3. Pay the balance of your upgrade. Your plated piece’s value will be deducted from the cost of upgrading to the solid gold equivalent.
  4. Your sparkling solid gold piece will be shipped to you complimentary via DHL. Your piece will arrive beautifully wrapped in our signature blush pink Chupi packaging or choose our minimal packaging option.
Why Upgrade my Chupi plated piece?

When you upgrade to a solid gold piece from Chupi you not only have a tiny piece of our beautiful island, but a future heirloom that will become part of your story and last forever. The difference between solid gold and gold plated is the lifetime guarantee.  Solid gold is highly valued because it doesn’t fade or tarnish and will continue to hold its value over time. Solid gold is remarkably robust, we have all seen our grandmother’s rings, they are still perfect after a lifetime’s wear.

As part of our commitment to sustainability, we want to reduce our contribution to landfill and our use of new material sources. Once returned to us, your much loved plated piece will be melted down and recycled back into our supply chain or gifted to one of our incredible charity partners.

Where does my much loved plated Chupi piece go after I upgrade it?

We understand the incredible sentimental value of your much loved Chupi plated piece and can assure you it will find a wonderful new home. Your returned piece will either be melted down and recycled back into our supply chain or replated and gifted to one of our wonderful charity partners.  Find out more about our charity partners here.

Does my Chupi plated piece need to be in perfect condition to be eligible for an upgrade?

No, we hope you have worn and loved your piece and completely understand that it may not be in perfect condition. Find out more here.

My piece is an older Chupi piece and no longer available online or instore, can I still upgrade it?

Potentially yes! Jewellery that is no longer part of our current collection will be assessed on an individual basis. Find out more here. If you own an older piece of Chupi jewellery that is no longer in our collection we may be able to offer up to €100/ £90/ $110 credit towards your solid gold piece.

I have a plated piece of jewellery from another brand that I’d like to upgrade, can I do this?

Unfortunately not. Upgrades are only available on Chupi jewellery.

I have a silver Chupi piece can I upgrade it to white gold?

Yes! Whether your Chupi piece is gold plated or silver we would love to upgrade it to solid gold or solid white gold for you.

Can I combine multiple Chupi pieces for one solid gold upgrade?

The Chupi Upgrade Program is designed for upgrading your most loved plated piece into a solid gold heirloom, like the ring you chose to celebrate your promotion. For this reason, you can only upgrade one gold plated or silver piece to your new solid gold piece.

How long will it take to process it my upgrade?

While we always work hard to deliver your beautiful Chupi piece within 48 hours, each piece is handmade with love, and in cases of high demand or special custom made castings your piece may take up to 6-8 weeks to be cast, set, sized polished and finished to perfection by our master craftspeople in Ireland. Therefore, your upgrade will take up to 6-8 weeks to be shipped from when we receive your Chupi plated piece and upgrade payment.

How do I track my upgrade order?

Once we have received your plated Chupi piece and upgrade payment, you can expect your upgrade to be shipped to you within 6-8 weeks. You will receive an email once your upgrade has been shipped so you can track its shipping progress with our delivery partner DHL.

Can I return my Chupi upgrade?

We offer 100 days returns on our Chupi pieces and all our solid gold jewellery includes warranty and repairs. Find out more here.

What is the cost of shipping for my new upgrade?

Your new solid gold Chupi piece will be shipped to you for free anywhere in the world via DHL. We offer complimentary tracked shipping with all Chupi solid gold pieces. When returning your old Chupi plated piece to us via post to upgrade it, this cost will be covered by you however. Upgrades returned to Chupi via a Postal/ courier should be sent using a trackable service, unfortunately Chupi does not take responsibility for items that are lost in transit. 

How can I submit my Chupi Upgrade story?

We just love hearing the stories behind your Chupi pieces! To submit your Chupi Upgrade Story please email